Opening up this months edition of Elle and I cme face to face with this advert for Giuseppe ZanottiI’m not sure what this advert is supposed to suggest. An attractive (arguably, because I prefer my men less spray tanned) man who is suggestively unlacing a woman’s shoe perhaps aims for the ‘sex sells’ route. However as she seems to be walking over him, are they suggesting a crude attempt at female empowerment? Or the fact that he has a hold of her ankle which suggests male control? Or I could be reading too much into it, and the simply want to say, ‘Our shoes are so sexy that you will float on air.’ Apparently you will float high enough to brain some unsuspecting sod attempting to walk down the street, perhaps simply going to buy a coffee, minding his own business. In which case, no wonder he has grabbed her by the ankle and is attempting to remove the pain in the arse’s shoes.
I should stop trying to understand fashion adverts. They’ve gone the way of perfume ads.
